# Fernando Leyra

> Creative Forward-Deployed Engineer (FDE), AI art director and vibe coder — a divergent ADHD mind shipping mixed-intelligence campaigns, products and experiences with human and machine teams.

Fernando Leyra works across advertising, new media art and software — agencies like Jung von Matt, clients like Google, IKEA, Ricola and Mobiliar — from Santiago de Compostela, Spain to Zurich, Berlin and Dubai. Winner of the RAISE Summit Hackathon in Paris, he is one of the young voices shaping applied AI in Europe, Switzerland and Spain. He builds in public with AI agents (vibe coding) and treats this site as both portfolio and product. Contact: fernando@leyra.es.

## Advertising projects

- [Die Mobiliar — We Listen and We Don’t Judge](https://leyra.es/projects/die-mobiliar-wlawdj/md): To sell a Swiss insurance hotline we turned customer service into a confessional rave. Callers whisper in from Basel, Lagos, or the bath, and our…
- [Google — Fußball einer neuen Generation](https://leyra.es/projects/google-womens-uefa-25/md): What if women’s football was heritage? Not just a sport, but a legacy — something carved in marble, painted in light, passed from one generation of…
- [Ricola — Swiss-Ski Edition](https://leyra.es/projects/ricola-swiss-ski-edition/md): Swiss-Ski Edition recuts Ricola into a slope-ready capsule. Herbs crystallize into visors, and AI-simulated snowfields choreograph the story before a…
- [Ricola — Swiss Ski Helmet](https://leyra.es/projects/ricola-swiss-ski-helmet/md): Ricola inside a ski helmet? We infused the padding with botanical gradients mapped to air quality sensors. The helmet glows mint when the Alps need a break.
- [Bio Familia — The New Zwüschedure](https://leyra.es/projects/bio-familia-new-zwuschedure/md): Zwüschedure is that Swiss snack-between-the-snack. We digitized it. The campaign loops glitch typography with botanical scans to choreograph the perfect…
- [TEDx Kassel — What’s Left for Tomorrow](https://leyra.es/projects/tedx-kassel-tomorrow/md): TEDx Kassel wanted optimism. We delivered a ghost city symphony. Cameras roamed empty autobahns while AI voice notes debated policy with poets.
- [Edeka — SSIBIO](https://leyra.es/projects/ssibio/md): A speculative campaign for Edeka where deepfake produce smiles back at you. Every cucumber, pepper, and snack bag is modeled as a celebrity twin—then…
- [IKEA — A small room can change everything](https://leyra.es/projects/ikea-xmas-25/md): Speculative holiday concept for IKEA's Christmas 2025 season.

## Dev projects

- [LeyraOS — this portfolio](https://leyra.es/dev#leyra-os-portfolio): A portfolio built as an operating-system fiction: scroll-film hero, macOS Finder desktop, Win95 popup ads, custom cursor, ADHD mode and a once-per-session typographic preloader.
- [Field Notes — Notion-to-ISR publishing pipeline](https://leyra.es/dev#field-notes-pipeline): A blog that renders as a cloned Apple Notes window. Notes are written in Notion (by human or agent), a webhook revalidates the site, and every note ships with a raw markdown mirror.
- [Machine-readable portfolio — the agents surface](https://leyra.es/dev#machine-readable-portfolio): llms.txt per the llmstxt.org spec, markdown mirrors of every case study, a CORS-open schema.org Person endpoint and a For Robots page — a second front door for AI agents.
- [Preloader lab — 11 loading-screen concepts](https://leyra.es/dev#preloader-lab): An internal gallery of eleven preloader concepts built to pick the site's opening move — the single-word reveal won.

## Field Notes

- [Making a portfolio legible to AI agents](https://leyra.es/notes/making-a-portfolio-legible-to-ai-agents/md): llms.txt, markdown mirrors of every case study, a schema.org profile endpoint and a For Robots page — how leyra.es became machine-readable without losing its soul.
- [A DVD-bounce nav that Google can still read](https://leyra.es/notes/a-dvd-bounce-nav-that-google-can-read/md): The /advertising index is a DVD-screensaver of client logos. Under the animation it is a plain list of links — how the gimmick stays crawlable.
- [The single-word preloader](https://leyra.es/notes/the-single-word-preloader/md): CREATIVE. ENGINEER. Two words, once per session, server-rendered so the navbar never flashes. Notes on shipping calm.
- [Vibe coding this site with Claude Code](https://leyra.es/notes/vibe-coding-a-portfolio-with-claude-code/md): The working setup behind leyra.es: one repo, agent sessions with full context, handoff documents between sessions, and taste as the only spec.

## Profile

- [For Robots](https://leyra.es/agents): machine access guide to this site
- [Profile JSON](https://leyra.es/api/profile.json): schema.org Person, CORS open
- [RSS](https://leyra.es/rss.xml): Field Notes feed

## Optional

- [Full content](https://leyra.es/llms-full.txt): the whole portfolio as one markdown document
- [Advertising index](https://leyra.es/advertising): human version with bouncing logos
- [Crafts](https://leyra.es/crafts): new media art and visual experiments