# Fußball einer neuen Generation

> Think of situations for the Pixel and our football team in a hot Italian palazzo.

- Client: Google
- Year: 2025
- Tags: Concept, TVC, Sports
- Deliverables: TVC, AR filters, tunnel takeovers
- Tech: Google Pixel 9 Pro + Gemini prompts

What if women’s football was heritage? Not just a sport, but a legacy — something carved in marble, painted in light, passed from one generation of dreamers to the next.

For the UEFA Women’s 2025 campaign, we imagined the German national team as timeless figures inside an Italian palazzo, where history breathes and every kick becomes a piece of art.

Football here isn’t only about competition — it’s about identity, courage, and collective pride.

We played with powerful visuals: players striking balls among classical statues, clay pigeon shooting with football balls, or using Gemini to craft the perfect look. With Google Pixel 9 Pro, women’s football is elevated to a cultural movement.

## Credits

- Credits: Dominique Magnusson, Konstantin Schwone, Sandro Schmocker, Lennard Wick, Fernando Leyra

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Canonical: https://leyra.es/projects/google-womens-uefa-25
Author: Fernando Leyra — https://leyra.es