A DVD-bounce nav that Google can still read
The advertising index looks like a joke: client logos bouncing around the viewport like the old DVD standby screen, each one a portal into a case study.
The trick is that the animation is only a transform layer. Each logo is a real <a> element with the client and campaign name in the DOM, so the page degrades into a plain list of eight links — which is exactly what a crawler, a screen reader, or an agent gets.
The rule
Animate the presentation, never the information. If you turn off JavaScript and the page still says everything, you can afford any amount of nonsense on top.