The brief
Build a visual world for our new product.
Overview
Zwüschedure is that Swiss snack-between-the-snack. We digitized it. The campaign loops glitch typography with botanical scans to choreograph the perfect spoonful.
Every product shot was captured inside a rotating cylinder lined with OLED strips, so yogurt looked like sci‑fi magma.
- Creation of a new conceptual visual world for the BIO FAMILIA’S NEW GRANOLA BITES ACROSS RETAIL, SOCIAL, AND OOH.
- THE NEW ZWÜSCHEDURE POSITIONS THE SNACK AS THE PERFECT IN-BETWEEN RITUAL FOR EVERYDAY CONTEXTS.
- VISUALLY IT BECOMES A DYNAMIC LINE CONNECTING A-TO-B SITUATIONS WITH THE GRANOLA BITE IN BETWEEN, GLIDING THROUGH LIFE’S LITTLE MOMENTS.
IN BETWEEN.
The work
Credits
- Credits
- Simon Cazanelli, Arnt Christman, Caro Widemann, Natalie Friedrich, Finn Honig, Fernando Leyra