The New Zwüschedure

Project dossier

The New Zwüschedure

  • YEAR

    2025

  • CLIENT

    Bio Familia

  • TAGS

    Concept / Art Direction / Project Launch

BRIEFINGBuild a visual world for our new product.
IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.IN BETWEEN.
Bio Familia Hauptkommunikation visual
Bio Familia poster F200
Bio Familia poster F12-5
Bio Familia poster F12
Bio Familia social visual
Bio Familia POS visual

Creation of a new conceptual visual world for the BIO FAMILIA’S NEW GRANOLA BITES ACROSS RETAIL, SOCIAL, AND OOH.

THE NEW ZWÜSCHEDURE POSITIONS THE SNACK AS THE PERFECT IN-BETWEEN RITUAL FOR EVERYDAY CONTEXTS.

VISUALLY IT BECOMES A DYNAMIC LINE CONNECTING A-TO-B SITUATIONS WITH THE GRANOLA BITE IN BETWEEN, GLIDING THROUGH LIFE’S LITTLE MOMENTS.

THE NEW ZWÜSCHEDURE.

Credits

Credits
Simon Cazanelli, Arnt Christman, Caro Widemann, Natalie Friedrich, Finn Honig, Fernando Leyra

Next to watch

We Listen and We Don’t Judge

Fußball einer neuen Generation

Swiss-Ski Edition

Swiss Ski Helmet