The brief
Think of situations for the Pixel and our football team in a hot Italian palazzo.
Overview
What if women’s football was heritage? Not just a sport, but a legacy: something carved in marble, painted in light, passed from one generation of dreamers to the next.
For the UEFA Women’s 2025 campaign, we imagined the German national team as timeless figures inside an Italian palazzo, where history breathes and every kick becomes a piece of art.
Football here isn’t only about competition. It’s about identity, courage, and collective pride.
We played with powerful visuals: players striking balls among classical statues, clay pigeon shooting with football balls, or using Gemini to craft the perfect look. With Google Pixel 9 Pro, women’s football is elevated to a cultural movement.
- for the Women’s UEFA25 we asked ourselves “What if Women’s football was heritage?”
- To answer, we invited the players of the german national team to an Italian palazzo.
- The concept development for the three scripts was focused on highlighting the players empowered, funny and as team players within “unconventional” activities.
- Bold visuals like playing football with sculptures, clay pigeon shooting with a football ball or using Gemini to pick an outfit are some of the narratives that were developed on this exciting briefing to showcase the valuable partnership between Google Pixel 9 Pro and the german team.
FUSSBALL EINER NEUEN GENERATION.
The work
Credits
- Credits
- Dominique Magnusson, Konstantin Schwone, Sandro Schmocker, Lennard Wick, Fernando Leyra