Fußball einer neuen Generation
Project dossier
Fußball einer neuen Generation
- YEAR
2025
- CLIENT
Google
- TAGS
Concept / TVC / Sports
THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.THEY ARE HERRITAGE.
for the Women’s UEFA25 we asked ourselves “What if Women’s football was heritage?”
To answer, we invited the players of the german national team to an Italian palazzo.
The concept development for the three scripts was focused on highlighting the players empowered, funny and as team players within “unconventional” activities.
Bold visuals like playing football with sculptures, clay pigeon shooting with a football ball or using Gemini to pick an outfit are some of the narratives that were developed on this exciting briefing to showcase the valuable partnership between Google Pixel 9 Pro and the german team.
FUSSBALL EINER NEUEN GENERATION.
Credits
- Credits
- Dominique Magnusson, Konstantin Schwone, Sandro Schmocker, Lennard Wick, Fernando Leyra
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