The brief
Create moving packshot visuals in the new illustration style with AI.
Overview
Swiss-Ski Edition recuts Ricola into a slope-ready capsule. Herbs crystallize into visors, and AI-simulated snowfields choreograph the story before a single frame is shot.
We treated the launch like a product drop: telemetry overlays, alpine drum machines, and candy shards bursting to the rhythm of race-day breaths.
GenAI runs generated the helmets, boards, and scarves, while an on-snow unit captured real frost so the surrealism still feels cold.
- Limited drop for the swiss-ski fans in 2025 that included a full redesign of the packages with a graphical illustration style that showcases all the main skiing locations on the country each of them linked to a flavor.
- For this launch, we prepared a quick GenAI visualization ad with all the packs placed on the campaign locations with a friendly skier having fun around.
RICOLAAAAAAAA.
The work
Credits
- Credits
- Martin Sautter, Luca Schneider, Fernando Leyra