The brief
Bring the 'We listen and we don't judge' trend into Mobiliar's world for a Gen-Z audience.
Overview
Everyone has that one story they'd rather not tell. Inspired by the social trend 'We listen and we don't judge', young people and their favourite creators confess their most spectacular mishaps.
The only thing more reassuring than the honesty? A Mobiliar advisor ready to help, never to judge. Whoopsie.
- A social-first rollout in French, Italian and German with creators young Die Mobiliar clients actually follow.
- My first full-scale, A-to-Z campaign: from concept development to client presentation, PPM, production, and media debrief.
- Transforming a trend into a brand language that spoke the slang of our target group.
PLOT TWIST: THERE'S A HAPPY END.
The work
Credits
- Creative direction
- Simon Cazzanelli, Arnt Christmann
- Agency
- Jung von Matt LIMMAT
- Production
- THYMA
- Team
- Luigi Vitello, Georg Scharl, Finn Honig, Fernando Leyra