We Listen and We Don’t Judge

Project dossier

We Listen and We Don’t Judge

  • YEAR

    2025

  • CLIENT

    Die Mobiliar

  • TAGS

    Concept / Social / Creators

BRIEFINGConcept an awareness social-first campaign for Gen-Z.
ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.ALL INSURED.

Liebe Mobiliar… but made in Gen-Z language. Based on the famous social media format “WL&WDJ”, we created our own using real cases of young Die Mobiliar clients.

MY FIRST FULL-SCALE, A-TO-Z CAMPAIGN — FROM CONCEPT DEVELOPMENT TO CLIENT PRESENTATION, PPM, PRODUCTION, AND MEDIA DEBRIEF.

AN AWARENESS-DRIVEN, SOCIAL-FIRST ROLLOUT IN FRENCH, ITALIAN, AND GERMAN WITH CREATORS LIKE JONTHAN AND GEO CADIIAS.

TRANSFORMING A TREND INTO A BRAND LANGUAGE, AND A BRAND LANGUAGE THAT SPOKE THE SLANG OF OUR TARGET GROUP.

WE LISTEN AND WE DON’T JUDGE.

Credits

Credits
Arnt Christman, Simon Cazanelli, Luigi Vitello, Georg Scharl, Finn Honig, Fernando Leyra

Next to watch