The brief
Reimagine the Swiss national team helmets more FRESH.
Overview
Ricola inside a ski helmet? We infused the padding with botanical gradients mapped to air quality sensors. The helmet glows mint when the Alps need a break.
Launch films treated the product like a museum artifact discovered in 2040, complete with data overlays and faux provenance.
- Redesigning the helmet of the swiss national team of ski, is not only a responsibility but a highly fun briefing, when you realize, that it is a partnership with the iconic swiss brand: Ricola.
- The result? A dynamic design that displayed the speed of the sport, was colorful enough to drag audiences attention and was connected with the freshness of the brand and the Alps.
REFRESH THE FRESH!
The work
Credits
- Credits
- Dominique Magnusson, Simon Cazzaneli, Luca Schneider, Elisa Jauch, Lennard Wick, Fernando Leyra
- Photos
- Sandro Schmocker, Yves Bachmann