CREATIVE.ENGINEER.
MINI · British Pop — 4 messages

BRIEF: British Pop

Visual identityPrintCraftInbox · 2025

MINI <brief@mini.example>

To: Fernando Leyra

2025 at 09:41

1 attachment

Give every MINI model its own corner of Britain as part of a new visual language for the brand.

P.S. British humour, straight face.

MINI British Pop key visual.
KV_british-pop.jpg8.1 MB↓

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Fernando Leyra <fernando@leyra.es>

To: MINI <brief@mini.example>

2025 at 03:12

British Humour Is Our Universal Language

Inspired by four distinct corners of Britain, every MINI model gets its own setting as part of a new visual language for the brand.

Brought to life through playful imagery and headlines that deliver dry humour with a perfectly straight face.

Agency
Jung von Matt LIMMAT
Production
Peak Productions, Brite Production, RECOM
Photography
BAM

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Production <render-farm@mini.example>

To: Fernando Leyra

2025 at 23:58

1 attachment

Final files attached. Do not open the folder named "old".

MINI British Pop: Kartcore querMINI British Pop: Find the gapMINI British Pop: What s up beaches querMINI British Pop: Start an open Relationship 2MINI British Pop: Nonstop Summer3MINI British Pop: Mud Life Balance 4MINI British Pop: My hobby IS HOBBIES1MINI British Pop: The worlds smallest Beach club 2MINI British Pop: Careful 4MINI British Pop: MINI on the rocksMINI British Pop: NEWBABYAT66hochMINI British Pop: Baby you can drive my kart querMINI British Pop: 260623 MINI Fits in Too QuerformatMINI British Pop: The Allgrounder2MINI British Pop: I m still MINI from the block hoch2MINI British Pop: Make a YOU TURN hochMINI British Pop: Tan Faster 4MINI British Pop: Hairy Styles6MINI British Pop: Kiss my ace querMINI British Pop: Highway to hell yeah querMINI British Pop: Love at first corner1MINI British Pop: NaturesglitterMINI British Pop: Still a kart a heart hochMINI British Pop: The most fun you can legally have on a Monday1
mini-british-pop-selects.zip24 files

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Fernando Leyra <fernando@leyra.es>

To: everyone

2025 at 18:00

It shipped. Credits where credits are due:

Creative direction
Simon Cazzanelli, Arnt Christmann
Agency
Jung von Matt LIMMAT
Production
Peak Productions, Brite Production, RECOM
Photography
BAM

--
Fernando Leyra · Creative Forward-Deployed Engineer
Sent from LeyraOS Mail

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