CREATIVE.ENGINEER.
MINI British Pop key visual.

AdvertisingMINI2025

British Pop

British humour, straight face

The brief

Give every MINI model its own corner of Britain as part of a new visual language for the brand.

British Humour Is Our Universal Language

Inspired by four distinct corners of Britain, every MINI model gets its own setting as part of a new visual language for the brand.

Brought to life through playful imagery and headlines that deliver dry humour with a perfectly straight face.

The work

MINI British Pop: Kartcore querMINI British Pop: Find the gapMINI British Pop: What s up beaches querMINI British Pop: Start an open Relationship 2MINI British Pop: Nonstop Summer3MINI British Pop: Mud Life Balance 4MINI British Pop: My hobby IS HOBBIES1MINI British Pop: The worlds smallest Beach club 2MINI British Pop: Careful 4MINI British Pop: MINI on the rocksMINI British Pop: NEWBABYAT66hochMINI British Pop: Baby you can drive my kart querMINI British Pop: 260623 MINI Fits in Too QuerformatMINI British Pop: The Allgrounder2MINI British Pop: I m still MINI from the block hoch2MINI British Pop: Make a YOU TURN hochMINI British Pop: Tan Faster 4MINI British Pop: Hairy Styles6MINI British Pop: Kiss my ace querMINI British Pop: Highway to hell yeah querMINI British Pop: Love at first corner1MINI British Pop: NaturesglitterMINI British Pop: Still a kart a heart hochMINI British Pop: The most fun you can legally have on a Monday1

Credits

Creative direction
Simon Cazzanelli, Arnt Christmann
Agency
Jung von Matt LIMMAT
Production
Peak Productions, Brite Production, RECOM
Photography
BAM