CREATIVE.ENGINEER.
IKEA XMAS 25 hero.

AdvertisingIKEA2025

A small room can change everything

Seasonal spec

The brief

Have fun using Pletor and do something.

Overview

Speculative holiday concept for IKEA's Christmas 2025 season.

  1. WHAT IF… The Bathlehem was furnished by IKEA?
  2. This spec project served as a playground for testing the current limits of Generative AI at the project’s date.
  3. Concept, Script and Storyboard are Human crafted, the rest (BSO, IMAGE, ANIMATION…) backed by AI.
  4. Of course I deepfaked ROSALIA AND JOAQUIN PHOENIX with educational purposes and ethical curiosity.

The work

IKEA XMAS 25 campaign visual 01
IKEA XMAS 25 campaign visual 02
IKEA XMAS 25 campaign visual 03