The brief
Make Bio Food sexy for Gen-Z.
Overview
A speculative campaign for Edeka where deepfake produce smiles back at you. Every cucumber, pepper, and snack bag is modeled as a celebrity twin, then remixed live with shopper reactions.
We treated the supermarket aisle like a streaming studio: AR shelves, faux influencers trapped inside packaging, and social polls that mutate the SKUs in real time.
The result? A snack universe that blurs grocery pragmatism with dopamine theater.
- GEN-Z DOES NOT THINK BIO FOOD IS SOMETHING SEXY.
- BUT WE FOUND THE TURNAROUND TO MAKE IT AS APPEALING AS A POP STAR DROP.
- WE FOUND A VERY GREAT INSIGHT ABOUT THE SECRET LANGUAGE FROM BONN: BI-SPRACHE.
- WHAT TURNS SSIO INTO SSIBIO… SSI-BIO… (LOL) TO MAKE IT MORE CLEAR, WE DEEPFAKED NULLKOMANEUN FROM SSIO INTO 9er BROCCOLI.
- EVEN THOUGH WE DID NOT WANT ANOTHER MUSICAL VIDEO AD… WE END UP ON HAVING THE MORE HYPED AND VIRAL POTENTIAL MUSIC VIDEO FOR EDEKA EVER.
SSIBIO TICKS BIO.
The work
Credits
- Credits
- Melis Adigüzel-Tripp, Simon Hiebl, Chris Fotheringam, Katharina Pien, Bjarne Vögt, Linus Bierling, Bernadette Beyer, Fernando Leyra