BRIEF: ESAF 2025
Die Mobiliar <brief@die-mobiliar.example>
To: Fernando Leyra
1 attachment
Blend Mobiliar's signature storytelling with the world of Swiss Schwingen for ESAF 2025.
P.S. That escalated Swissly.
Fernando Leyra <fernando@leyra.es>
To: Die Mobiliar <brief@die-mobiliar.example>
That Escalated Swissly
Some traditions are best left untouched. Blending Mobiliar's signature storytelling with the world of Swiss Schwingen, for the Eidgenoessische Schwing- und Aelplerfest 2025 two ambitious athletes attempt to reinvent the winner's wreath, only to discover that not every innovation is an improvement.
Creative direction, campaign concept and integrated rollout for a campaign that treats a national tradition with equal parts respect and mischief.
- Agency
- Jung von Matt LIMMAT
- Production
- STORIES
- Director
- Tobias Fueter
Production <render-farm@die-mobiliar.example>
To: Fernando Leyra
1 attachment
Final files attached. Do not open the folder named "old".
Fernando Leyra <fernando@leyra.es>
To: everyone
It shipped. Credits where credits are due:
- Creatives
- Simon Cazzanelli, Arnt Christmann
- Agency
- Jung von Matt LIMMAT
- Production
- STORIES
- Director
- Tobias Fueter
--
Fernando Leyra · Creative Forward-Deployed Engineer
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