The brief
Blend Mobiliar's signature storytelling with the world of Swiss Schwingen for ESAF 2025.
That Escalated Swissly
Some traditions are best left untouched. Blending Mobiliar's signature storytelling with the world of Swiss Schwingen, for the Eidgenoessische Schwing- und Aelplerfest 2025 two ambitious athletes attempt to reinvent the winner's wreath, only to discover that not every innovation is an improvement.
Creative direction, campaign concept and integrated rollout for a campaign that treats a national tradition with equal parts respect and mischief.
The work
Credits
- Creatives
- Simon Cazzanelli, Arnt Christmann
- Agency
- Jung von Matt LIMMAT
- Production
- STORIES
- Director
- Tobias Fueter